Subscriptions
Increase revenue and customer loyalty with subscriptions as a business model
With subscriptions as a business model, you make everyday purchases easier for your customers and build long, profitable customer relationships. Viskan Subscription makes it easy for you to create stable recurring revenue from subscriptions. We’ve brought together 20 years of subscription expertise in a flexible solution where you can easily build subscription models that make customers choose your e-commerce over the alternatives. You get the tools to engage your customers, streamline your flows and gain valuable customer insights. Subscription as a business model has never been easier.

Make subscription shopping smoother for your customers
The key to succeeding with subscriptions as a business model is making them simple and engaging. With Viskan Subscription, you get a powerful solution for subscriptions across all types of physical products. Whether you sell supplements or hygiene products, you can make everyday purchasing easier with subscriptions tailored to your customers’ needs. With the unlimited number of flexible templates in Viskan Subscription, you can easily tailor introductory offers, discounts, personalised offers and other compelling benefits that increase sales and keep your subscription customers with you.
Subscriptions as a business model give you more flexibility
Technology should work for you, so you can focus on exceeding your customers’ expectations. The high level of automation in Viskan Subscription frees up time for what matters. It’s never been easier for you to manage large volumes of customer data and tailor the customer experience with minimal effort. Or to create smooth flows that fit every subscription and customer need. With the market’s most powerful system, you get the capacity to handle large volumes of customers and subscriptions. So you can grow quickly with minimal manual work.


Simple payments that give you stable revenue
Subscriptions as a business model give you a more predictable revenue stream. One of the keys to success is offering the payment options your customers want. Subscribing to razor blades should be as easy as subscribing to Netflix. Viskan Subscription’s simple payment solutions let you offer recurring payments via direct debit, card payments and other smooth payment methods that make life easier for your customers.
Flexible subscriptions for loyal customers
Subscription customers want simplicity with plenty of freedom. They want to be able to pause and change their subscriptions so they always fit, whatever life brings. Viskan Subscription makes it just as easy for your customers to change their subscriptions as it is for you to tailor your offers. You can also make things easier for both you and your customers with automated reminders, renewals, delivery notifications and more.

Create engaging customer experiences with subscriptions as a business model
Viskan Subscription lets you see straight away what’s selling and who’s buying. That gives you simpler purchasing and smoother stock management. You also get valuable insight into what your customers want, so you can create an engaging customer experience. With Viskan, you don’t just get the technology that enables long-term, profitable customer relationships. You also get decades of experience in what makes subscriptions as a business model successful.
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At a time when sustainability and circular business models are becoming increasingly important for both consumers and businesses, subscription models offer e-commerce businesses a unique opportunity to create long-term growth and strengthen customer loyalty. By offering products and services on subscription, e-commerce businesses can not only secure recurring revenue, but also meet the growing demand for sustainable consumption.
Subscription models within e-commerce have in recent years emerged as one of the most effective strategies for creating recurring revenue and strengthening customer loyalty. In a report, McKinsey estimates that the market share of circular consumer goods, including subscription-based products, could grow from around 10 per cent today to between 25 and 35 per cent by 2023.



