Business-to-Consumer

Accelerate your B2C e-commerce with Viskan eCom Platform.


Viskan E-commerce Platform is built for growing B2C e-commerce businesses that have outgrown their first platform and need a solution that can handle increased sales and complexity. Whether you manage high transaction volumes, sell in multiple markets or across multiple channels such as e-commerce, physical stores and marketplaces, Viskan E-commerce Platform gives you the stability, automation and flexibility you need to grow without technical barriers. With seamless integrations, strong security and continuous updates, you can focus on developing your business and creating a better customer experience.

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Viskan E-commerce Platform

The e-commerce platform that grows with you

Used in 60+ markets.

Composable – gives you the freedom to shape the platform you need to go further.

Handles millions of orders every year with high stability and efficiency.

The market’s most powerful e-commerce platform for businesses with a B2C model that want to grow.

Join the many companies growing with Viskan

For Lager 157, it was important to keep customers and distribution in focus through a smooth omnichannel experience. With Viskan E-commerce Platform, they have been able to build an expansive e-commerce business where customers get a seamless overall experience.

A short lead time and fast results were crucial factors in launching an e-commerce business in Finland, which was made possible through Viskan’s efficient work. MQ MARQET is now looking ahead to expansion into more markets.

Pelle P carried out a thorough review of the market and were impressed by the opportunities Viskan could offer through its platform. They also saw the value of Viskan Online Growth Team having the expertise in how to market and run an e-commerce business.

After reviewing different e-commerce platforms and suppliers, Engelsons chose Viskan. One of the factors that has helped Engelsons create an easier-to-manage e-commerce business is Viskan CMS. They can now manage content on their site with ease.

Today, Gneis uses almost every part of Viskan’s platform for its e-commerce business. Order flows, product management, warehouse systems, front and back end, CMS and Viskan Open API to integrate third-party solutions and tools with the platform easily.

Makeup Mekka was looking for a new all-in-one platform that would let them launch in new markets easily. Since 2017, Makeup Mekka has had its site with Viskan and has since launched in several new markets.

For clothing retailer Lager 157, it is important to keep customers and distribution in focus through a smooth omnichannel experience. With Viskan E-commerce Platform, they have been able to build an expansive e-commerce business where customers get a seamless overall experience

+88% average annual sales growth for Viskan customers

Be one of them


Viskan E-commerce Platform is the hub that brings together everything related to your B2C sales.

Expensive and time-consuming upgrades are a common problem with many e-commerce platforms. With Viskan E-commerce Platform, you always get the latest version automatically, which means you avoid major one-off costs and ensure your platform is always up to date with the latest technology and features.


That means you always have a modern platform that can handle changes in the market without requiring investment in expensive development projects. Whether you want to present your products in an appealing way or easily adapt your homepage for seasonal campaigns. 

Maximise your sales with an optimised product presentation using Viskan PIM.

Create offers that increase conversion and sales while saving time with our sales-focused PIM system.


A compelling product presentation is crucial for driving sales and creating a smooth buying experience. With Viskan, you get powerful tools to present your products in an attractive, sales-driven way.


Our solutions make it easy to manage product information, whether it is created in your ERP system or in a PIM or PML system. We help you present the product in the right context, add relevant details and create effective product bundles that increase conversion.


At Viskan, we are experts in optimising product presentation for e-commerce. We make sure your products look right, communicate clearly and drive purchases.

Read more about Viskan PIM
Viskan PIM
Viskan OMS

Create and update your site without code using Viskan CMS.


With Viskan CMS, you take control of your content. You can create engaging, user-friendly shopping experiences yourself without being locked into templates or waiting for developers to make changes. With simple, flexible content management, you get results quickly and can adapt your e-commerce business entirely around your needs, whenever you want.

  • Schedule campaigns with timed publishing so you reach customers at exactly the right moment. 
    • Package attractive offers and show related products that encourage customers to buy more.
    • Simple drag-and-drop, an intuitive interface and smooth preview give you more control and faster results.

    With Viskan’s no-code solution, you can easily adapt and update your e-commerce business without prior coding knowledge. Drag-and-drop features and an intuitive interface let you refresh your storefront, create campaigns and optimise your website yourself, quickly and smoothly. That means you can focus on marketing and customer experience instead of spending time on external developers and letting technology hold you back.

    Download a demo of Viskan CMS

    Stability, integration and automation 

    – Everything you need for successful B2C e-commerce.

    To succeed in B2C e-commerce, you need a platform that can handle high transaction volumes without losing stability or speed. Even small delays can affect conversion, especially during campaigns and peak seasons. That is why a robust, reliable platform is crucial for handling traffic peaks and giving your customers a frictionless buying experience. Viskan E-commerce Platform is built for exactly that: a dependable platform that guarantees high performance even during intense sales periods.

    Seamless integration for efficient e-commerce.

    Efficient e-commerce depends on seamless integration between different systems for order management, inventory, ERP and marketing. That is why Viskan E-commerce Platform is developed to work smoothly with your existing systems and create one complete solution where every part of the business communicates effectively. Whether you use external ERP systems, third-party logistics or specific payment and delivery solutions, we make sure everything works without friction. We also offer ready-made integrations with market-leading solutions for everything from payments to customer reviews, so you can get started quickly and focus on growing your business.

    Read more about integrations
    Viskan Partners
    Viskan OMS

    Smart automation for handling large order flows with Viskan OMS.

    As your e-commerce business gets more and smaller orders, a high degree of automation is crucial to avoid unnecessary administration. Viskan OMS (Order Management System) handles order flows, returns and exceptions automatically, reducing errors and manual work.


    For example, the system can identify and handle duplicate orders, creating a more efficient and error-free process. By automating repetitive processes, you free up time for what really makes a difference - the customer experience and your sales strategy.

    Read more about Viskan OMS
    Klarna Checkout mockup on mobile device

    ”Viskan’s platform is a solid foundation you can rely on"

    "Thanks to it, we have been able to step up with more campaigns and larger volumes. We no longer feel any limits and know it works exactly as it should when we want to push harder. Today, we have five times as much sales during Black Friday compared with before we switched to Viskan.” 


    - Pontus Allansson, E-commerce Manager at Klubbhuset

    How Klubbhuset optimised its e-commerce business with Viskan E-commerce Platform >

    Personal support for your e-commerce business.

    With Viskan, you get more than just an e-commerce platform. You get a dedicated partner that understands your business in depth. Unlike many other solutions, where support is often limited to generic FAQ pages or automated chatbots, we give you a personal account manager who understands your specific needs and challenges.


    That means you always have access to one of our experts who can give you qualified advice, both on technical questions and strategic decisions for your e-commerce business. Whether you need help with system optimisation, integrations or business development, we are there to support you every step of the way.

    Viskan Helpdesk
    Viskan Helpdesk

    Efficient customer service with Viskan Helpdesk.

    Handling customer enquiries quickly and smoothly is crucial for successful B2C e-commerce. With Viskan Helpdesk, you get a centralised solution where all customer communication is gathered in one place, giving you a clear overview and efficient case handling. Helpdesk is integrated directly with your e-commerce platform, making it possible to find order information quickly, handle returns and give customers the personal service they expect. With smart automation and a structured workspace, you can reduce response times, improve the customer experience and increase loyalty.

    Read more about Viskan HelpDesk

    Take your B2C e-commerce further - expand into more markets.

    It has never been easier to expand your B2C e-commerce business internationally thanks to Viskan E-commerce Platform’s adaptability to different conditions and languages. The platform’s user-friendly PIM and CMS include built-in features for everything from country-specific pricing and currencies to translations and other parameters that make it easy for you to sell your products in other markets. Our flexible CMS gives you access to more than 100 unique components that can be adapted both globally and individually. That makes it just as easy for you to adapt your e-commerce business for new markets as it is to manage multiple brands, target groups and product catalogues. 

    Expand with Viskan

    More than just an e-commerce platform with Viskan E-commerce Platform.

    Viskan is more than just an e-commerce platform. We are a partner that helps you build profitable, scalable B2C e-commerce. With automated processes, seamless integrations, high performance and personal support, you get a solution tailored to your business.


    Do you want to know more about how Viskan E-commerce Platform can take your e-commerce business to the next level?

    Contact us

    Maximise sales without compromise

    Omnichannel as a success factor

    Integrating e-commerce and physical stores into one seamless unit has become a critical success factor in today’s fast-changing retail landscape. Customers now expect to be able to buy products online and then return them in store. Viskan InStore offers a solution for this, bringing together e-commerce and physical stores in a synchronised, frictionless whole.


    Read more

    Subscription commerce

    The subscription economy and sustainable commerce are taking up more and more space in today’s market. New business models based on subscriptions, reuse or rental are creating new opportunities. To support this circular commerce, you need flexible systems that can handle different order types. Viskan offers leading system solutions that enable subscription as a business model.

    Read more

    We help you succeed in e-commerce

    Design and UX

    

    Maximise conversion with optimal design and UX – benefit from Viskan’s design team for a smooth and attractive buying journey.

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    Online Growth Team

    We identify and implement effective improvements to enhance the shopping experience, increase conversions and improve ROAS throughout the customer journey.

    Read more

    Is Viskan E-commerce Platform the right choice for your B2C business?

    Nyhetsbrev.

    Viskan System AB  •  Druveforsvägen 8A  •  504 33 Borås  •  +46 33-20 60 20  •  info@viskan.se