Tailored functionality for your B2B e-commerce with the Viskan E-commerce Platform

Simplify your B2B e-commerce with Viskan’s powerful functionality and flexibility. With Viskan, you can handle complexity with ease and meet rising expectations for a modern B2B experience. Smoother management of different customer types, product data and pricing, combined with B2C-style experiences such as fast reordering, personalised buying journeys and multi-user accounts, gives you the usability that leads to happier customers and higher conversion. Here’s the B2B functionality in Viskan that you won’t find in other e-commerce platforms, and how to use it to give your B2B e-commerce a stronger competitive edge.

Fast purchasing flows and easy reordering with Viskan B2B e-commerce

B2B buying should be simple. Contract pricing and multiple people involved in the purchasing process shouldn’t make it harder. Viskan’s functionality for a logged-in customer portal, where each customer sees a relevant product range and their contract-based pricing, is a first step towards a more personal and relevant buying experience. But with Viskan, the buying experience goes further.

The aftermarket is an important part of the overall B2B business. A large share of purchases is repeat orders for items such as consumables or spare parts. In Viskan, we’ve simplified that reordering process. With saved order history, your B2B customers can quickly view previous purchases and place the same order again in just 30 seconds. That lets you turn a complicated B2B buying process into something much closer to the simplicity of B2C.

Multiple user accounts make it easier to complete purchases

When several people are involved in the purchasing process, it takes time. Viskan’s functionality for multiple user accounts with tailored permissions makes it easier for buyers, managers and finance teams to work together on purchasing. Role-based permissions, where the buyer places the order and a manager approves it, simplify handling for complex purchasing organisations so they save time and reduce admin. You can also let buyers working across several companies switch easily between different customer accounts.

Many companies buying B2B end up with a complex process when they have multiple stores and delivery addresses. In Viskan, they don’t need to log in separately for each delivery location, but can choose the delivery address from one single login. 

Smooth pricing and payment processes

With Viskan, you give your customers a streamlined buying process that’s easier to complete. Your customers see the right prices directly in their customer portal, without needing to contact your sales team for quotes. The B2B buying flow in Viskan has the same functionality as B2C, including buttons for both “add to basket” and “request a quote”, as well as the same user-friendly checkout with B2B-adapted payment options such as invoice payments, automated card payments and tailored credit limits. Your customers can buy entirely through self-service, even for complex orders, without any sales contact. A welcome simplification and time-saver for both you and your customers.

The checkout in Viskan also includes credit control functionality that stops customers with blocked credit directly at checkout. If your B2B e-commerce operates across multiple markets, Viskan gives you combined market management with built-in support for multiple currencies, VAT rates and languages, so you can deliver an international B2B experience.

A platform that gives your B2B e-commerce more flexibility and less complexity

The philosophy behind the Viskan E-commerce Platform is to give you full control over your e-commerce. With Viskan, you can manage everything yourself without coding skills or developers. We also give you 99.99% uptime and the capacity to scale freely. Combined with a high level of security and automatic upgrades, you get a stable and scalable B2B e-commerce setup built for fast growth and high volumes. You focus on the business. We handle the technology.

The Viskan ecosystem, with built-in functionality and seamless integrations, gives you even more capability to run successful B2B e-commerce. For example:

• With Viskan’s flexible PIM, you can present large product catalogues with ease, without losing structure or relevance. Add persuasive descriptions, images and video to your products, and connect related products and accessories to drive more upselling.

• Drive more upselling by connecting information flows between products and accessories.

• Get smoother stock management and give your customers real-time information by showing current stock levels on site.

• Design your content yourself and create an engaging B2B experience with Viskan’s flexible and user-friendly CMS.

• Avoid messy integrations. Viskan has ready-made integrations for WMS, most ERP systems and other business-critical systems.

• Give your e-commerce more functionality and a better customer experience thanks to an open API and a wide range of third-party integrations for payment solutions and credit control, shipping and logistics, and more.

Sell both B2B and B2C in the Viskan E-commerce Platform without compromising the experience

If you sell to both businesses and consumers, Viskan is the most advanced solution for running B2B and B2C in the same platform. You can switch smoothly between different customers and markets, and share and manage product data and pricing in different ways without making things complicated for you or your customers. You can sell B2C on site while letting your B2B customers log in to a customer portal where they see the prices and payment options that apply specifically to them. That gives you one unified channel for all your customers, while still letting you create an engaging buying experience for both B2B and B2C.

Viskan is an experienced partner that understands both B2C & B2B and can help you tailor the platform to your business model and your vision. Want to see how Viskan can simplify and improve your B2B business?