Updated 2026-10-21
First published 2026-02-19

Mímis: 

the AI agent that writes product copy and builds web pages for you

Launch in five new markets while your competitors are still sitting in the kick-off meeting. Mímis radically changes how fast you can move in e-commerce. The AI agent Mímis writes product descriptions from product data, and Mímis Content Creator builds complete web pages directly in Viskan CMS through simple prompting. You describe what you want, Mímis delivers production-ready quality.

Summary:

Mímis Product Text Creator and Mímis Content Creator are new AI features in the Viskan E-commerce Platform that automate product copywriting and web page creation. Mímis Product Text Creator automatically creates SEO-optimised product copy from product attributes. Mímis Content Creator builds complete web pages from natural language prompts. The features are available in Viskan Next Generation.

The AI agent that does the work for you

We keep developing Mímis with new features that solve real bottlenecks in your day-to-day work. Mímis started as an AI agent for your e-commerce data, helping you find insights to make the right business-critical decisions. Since then, Mímis has taken several steps forward and now carries out concrete tasks for you as well. Two new additions focus on areas where manual work eats up a lot of time: product copy and content production. The features are now being launched in the Viskan Next Generation E-commerce Platform.

Mímis Product Text Creator: Product copy that writes itself

You ask Mímis: "Find all products missing a detailed description". Seconds later, the AI agent shows you exactly which products need attention. Want to identify products with descriptions shorter than 100 characters? Products in specific categories? Mímis understands and delivers.

You then instruct Mímis in plain language. "Create sales-focused copy that also includes bullet points for product attributes and make it SEO-friendly". Mímis uses product attributes, images and all available data to write persuasive descriptions with built-in search optimisation. You can also control the tone so the texts match your brand image. A fishing shop gets relaxed, outdoorsy copy. A luxury jewellery brand gets an elegant, exclusive tone. Or add your company’s tone of voice, and Mímis adapts the texts accordingly. Exactly how you want them.

Mímis enriches hundreds of products with unique, sales-focused copy in minutes, in any languages you want. Work that would take weeks manually. You choose whether to review first or publish straight away. The quality is so high that review is unnecessary.

Mahan Vahid Roudsari, Software Developer at Viskan, says: “Product catalogues with hundreds of products and weak copy are a perfect use case for AI. Instead of weeks of manual work, we let the AI agent Mímis identify the products and create the copy in the languages you want. 500 texts in 5 languages in under 20 minutes. That’s the kind of efficiency gain actually worth building.”

500 product texts in 5 languages – done in a coffee break

We don’t build AI because it’s cool. We build it because 100 products with poor copy cost you sales every day.

100 products in 5 languages becomes 500 finished product texts in 18 minutes. That’s just one example. Mímis scales to thousands of products and dozens of languages at the same speed. Launching in a new market with 12,000 products? Mímis quickly and efficiently creates all product copy in the new language, cutting weeks off your go-to-market.

You prompt in your natural language, and Mímis creates and translates the texts into the languages you want with professional quality. The texts go straight into Viskan PIM, ready to publish.

Manually, the same job takes days or weeks through a translation agency. With Mímis, you have it done before lunch.

You launch in five new markets while your competitors are still in the kick-off meeting with their translation agency.

Mímis Content Creator: From prompt to finished page

Mímis Content Creator takes the same prompt-based way of working and applies it to content production. You describe what you want, and the AI agent builds the page with the right components directly in your CMS, like an expert colleague who already knows the system inside out. You don’t need to be a CMS expert yourself. Mímis knows which components and layouts suit different purposes and uses them properly.

On top of that, Mímis reads your visual identity and makes sure all generated content follows your site’s existing styling. The content feels genuine and well crafted, just as if you had created it yourself.

You ask Mímis: "Create a homepage with a summer feel, focus on swimwear in the top banner and highlight our new arrivals in a grid below."

The result straight away: a finished layout with the right products and copy. Not a sketch. Not a suggestion. A finished page using the same components you would have chosen yourself in the CMS, with the right structure, layouts and content blocks that work directly in production.

Mímis also reviews its own work and runs three checks before delivering the result to you. All to ensure the highest possible quality. 

Need to adjust something? Just tell Mímis to change the tone or switch the order of sections. Or jump in yourself and fine-tune whatever you want to change. This is about extreme speed-to-market. From an idea in the meeting room to live on site in hours, not days.

Robert Jenssen, Software Developer at Viskan, explains: "A lot of other AI tools give you mock-ups that you then have to rebuild yourself. Mímis works directly in Viskan CMS with your components. You get a production-ready page, not a prototype that then needs to be built manually."

Saved time is your new competitive advantage

Enriching hundreds of products with high-quality copy takes time. The same goes for creating new landing pages for campaigns in your CMS. Work that takes you days or weeks is done in minutes or hours with Mímis.

You can launch campaigns, test new markets and iterate content at a pace that wasn’t possible before. Your time goes into strategic decisions and creative direction, not writing copy or building pages manually.

You can move fast and stay agile on a completely different level. Your competitors launch campaigns in weeks. You do it in hours. That’s the difference.

Kristian Iveling, CEO at Viskan, says: “The market is full of AI buzz with no substance. We’re launching Mímis Product Text Creator and Mímis Content Creator because they solve concrete problems that cost our customers time and money every day. Other platforms talk about the future of AI. We deliver AI now. Mímis Product Text Creator and Content Creator are being rolled out to our customers now, with real usage and feedback shaping continued development. That’s what AI-first means: test fast, launch faster, evaluate based on results. And we’ll keep developing Mímis at the same pace going forward.”

Mímis Content Creator is already available today if you use Viskan Next Generation. Mímis Product Text Creator is available in Viskan Backoffice for all Viskan customers.

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