Upptäck Mímis

AI-agent för smartare e-handel

Viskan NEXT GENERATION

AI that works, not assists

– The e-commerce platform built AI-native

The big shift in e-commerce is already here. The question is not whether AI is changing how you work, but whether your platform is built for it. Viskan Next Generation is. From the ground up.

Here, the AI agent Mímis works side by side with your team and clears your backlog: writing product copy, translating your site, building campaign pages, answering questions about your data. Not as a tool sitting alongside your platform, but inside it, where the work actually gets done. And underneath it all is a platform that’s fast where it matters to your business: for the visitor who needs to convert, for the team that needs to get more done, and for you when it’s time to enter the next market.

Latest news

30,000 hours later

– we rebuilt everything

We took no shortcuts. Instead, we tore down and rebuilt the entire architecture from the ground up. Why? To create something genuinely new. Not just an update of the old.

The result is a platform that combines the best from tech giants like Google, Netflix, Microsoft and Spotify and applies it to e-commerce. Google’s scalability. Netflix’s handling of massive data volumes. Spotify’s speed. We took their frameworks, adapted them for e-commerce, and created something no one else can match.

"There are only a few shifts where you can clearly see a before and after. This is one of them. With Viskan Next Generation, we’re setting a completely new standard for what an e-commerce platform should be able to do and what we mean by speed."

– Kristian Iveling, CEO Viskan

Meet Mímis – your AI colleague in the platform

You know the list. The product copy that should be improved. The language versions that are lagging behind. The campaign page waiting for someone to find the time. It’s not ambition you’re missing, it’s hours. For most e-commerce businesses, that list is called the backlog. With Mímis, it’s called done.

Mímis is the AI agent built into the Viskan E-commerce Platform, with direct access to your products, your content and your data. You describe what you want done in plain language, and Mímis carries it out inside the system. No external tools, no copy and paste, and your data never leaves the platform. The result lands ready where it belongs: product copy in PIM, content in CMS, answers directly in the chat.

And this isn’t a future promise. Six months after launch, Mímis is part of the daily work for a third of our customers.

Kristian Iveling, CEO at Viskan, puts it like this: "The shift we’re seeing is about capacity. The same team gets more done, launches faster and delivers higher quality in everything from product copy to campaigns. The winners will be the e-commerce businesses whose platform has AI as a natural part of the workflow, not as a tool in another tab."

A stable core with open architecture

Viskan Next Generation is built around a simple principle: give you what you need straight away, and the flexibility to add more where it creates value.

Stable core:

The market’s fastest e-commerce engine with ready-made core functionality for CMS, PIM, OMS and customer management. Everything you need to get started straight away.

Open architecture:

Through our open API, you can connect third-party solutions where they truly make a difference, such as robotic warehouses, ratings and reviews, or AI-powered recommendation engines.

Seamless integrations:

Ready-made connections to the market’s most in-demand systems for payment solutions, ERP, warehouse management and more. That gives you shorter lead times, lower costs and less hassle.

You get the flexibility of composable commerce without sacrificing stability. And you don’t need a whole development team to manage it.

A fast site from the ground up

Your page speed comes down to two things: the platform you’re standing on, and what you put on top of it.

You start with a head start: the baseline speed is high before you’ve done anything. From there, it’s up to you.

"By taking the best from leading tech companies – Netflix, Meta, Microsoft, Spotify – and applying those frameworks to e-commerce, we’ve achieved a level of speed and performance few can match. We deliver top results across multiple performance metrics."

– Serkan Selcuk, Product Owner Viskan

Speed matters, but why does it matter?

SEO rankings: Google uses Core Web Vitals as a ranking factor in Google Search. A faster site means better rankings.

Conversion: Visitors who get a fast experience stay longer and buy more. Every millisecond counts.

User experience: A slow site isn’t just annoying, it’s business-critical.

Page speed in the age of AI search

– does it still matter?

AI-driven searches via ChatGPT, Gemini, Perplexity and Google AI Overviews are growing at pace. So does page speed still matter?

Short answer: yes.

For Google AI Overviews, page speed is still relevant because it builds on Google’s standard search index, where PageSpeed and Core Web Vitals are ranking factors.

For LLM-based search engines (for example ChatGPT, Gemini, Perplexity), content and structure matter more than technical signals. But slow loading can still hurt you indirectly.

Indexing: Slow pages are harder for search engines to crawl and index, which means AI models get poorer access to your content.

User behaviour: If AI answers lead users to your site and it loads quickly, they’re more likely to stay, which may affect future rankings when AI systems analyse how visitors interact with your site.

Conclusion: Page speed still plays a decisive role. It affects both your visibility in AI search results, and poor page speed can leave you behind your competitors in both SEO and AI search.

ChatGPT, Gemini, Perplexity and Google AI Overviews

Fast to work in

High performance isn’t just about what your visitors see and how they experience your site. It’s also about how quickly and efficiently your team can work.

A few of the features that make work easier and more efficient for your team:

Layouts and themes:

Choose from Viskan’s ready-made templates or create your own, then apply them easily across the whole site or selected sections. Want a theme with a Christmas feel? Done in minutes, not days.

Scheduled publishing:

Prepare your campaigns well in advance and schedule publication. Your Black Week campaign goes live exactly when you want it to, and is automatically unpublished when the campaign is over.

Create once, go global:

Create your content once and roll it out to every market in seconds. The same simplicity that makes it easy to update your site makes it just as easy to launch globally. Record-fast go-to-market – from one market to ten without detours.

The result?

Marketing and e-commerce teams that are independent, fast and productive, without having to wait for developers for every small change. That’s what we call empower the user.

Fast setup

Expanding into new markets? Launching a new concept? Technology and systems shouldn’t be the bottleneck that makes it slow and complicated.

With Viskan Next Generation, you can:

Launch new markets quickly:

– Same platform; new country, new languages, new currencies, without the hassle.

Scale without rebuilding:

– From one market to ten, from a thousand products to a hundred thousand.

Update all product pages or category pages at the same time:

– Bulk changes that take seconds instead of hours.

Flexibility and speed where it makes a difference – when you want to grow.

Technology that actually delivers value

We don’t talk about technology for technology’s sake. Every choice we made has a concrete impact on your business:

Modern architecture for high volumes

We took the best from the tech giants: React from Meta, written in TypeScript, the scaling technology behind Spotify, and the same principle that lets Netflix stream to millions of viewers at the same time. And much more besides, all combined and adapted for e-commerce. The result is a platform built for genuinely high volumes. Your site stays stable even during extreme traffic peaks, no matter how many people are shopping at once. Every millisecond counts.

Fast and dynamic user experience

By applying the sharpest technology to e-commerce, we achieve immediate responsiveness in the interface. Every product page and every click in checkout renders quickly and responds instantly to customer interaction. The platform even loads the pages your customer is most likely to click next in the background, so the next step feels immediate. Faster interactions mean happier customers and higher conversion.

Scalable infrastructure

To ensure truly robust handling of both extreme traffic peaks and long-term growth, the platform runs on Kubernetes, developed by Google and trusted by Spotify when millions of users stream at the same time. Your platform scales automatically, whether it’s a Black Friday rush or expansion into ten new markets. You grow without the system becoming the bottleneck.

And because all customers run on the same modern codebase, new features and security updates are rolled out to everyone automatically, every week. No one gets stuck on an old version, and no technical debt builds up.

The result? A platform that delivers on its promises, not just in theory, but in real traffic and real-world conditions.