Helge Nyberg has reached new customers and built a stronger digital presence with the Viskan E-commerce Platform.

Background

Helge Nyberg AB is a specialist that does more than just build the trolleys and trucks of the future. With a history spanning more than 60 years, the company is now an expert not only in its internal material handling products, but also in the day-to-day reality of its customers. The Ergobjörn concept is now a well-known and unique solution on the global market, and Helge Nyberg also develops and manufactures bespoke special solutions in its own factory in Ulricehamn. In recent years, digital presence has become increasingly important to the company’s success.

Challenges

As B2B commerce became increasingly digital, Helge Nyberg AB needed a platform that could present its products clearly and help the company share the extensive expertise it has built up in order to reach new customers. The company’s first e-commerce solution turned out to be difficult to work with and did not support its vision. It was hard to create an informative website and make changes to it. To strengthen its brand and reach new customers, Helge Nyberg AB needed not only an easy-to-use e-commerce platform, but also broader expertise in digital visibility.

Opportunities

With the Viskan E-commerce Platform, Helge Nyberg has found a future-proof, reliable, modern and user-friendly platform that fits its needs. The platform also supports the company’s international trade in a simple way. Thanks to an easy-to-work-with e-commerce platform, the company can now create an informative, easy-to-navigate site that helps both sales teams and customers, while all that valuable information strengthens Helge Nyberg AB’s position as a knowledge leader in internal logistics. Support with digital marketing has also helped the company reach new customers.

Solution

With a modern, easy-to-use e-commerce platform, Helge Nyberg AB can now manage all processes and flows smoothly and efficiently. Thanks to Viskan’s user-friendly CMS, which enables straightforward content management, the site now has a strong structure where it is easy to find the products you are looking for and access detailed product specifications. That clarity supports the sales process and makes it easier for customers to work out what they need more quickly. A close collaboration with the Viskan Online Growth Team has strengthened digital marketing and resulted in Helge Nyberg reaching new customers and securing major orders that would otherwise not have been possible.

A user-friendly content management system with Viskan CMS

Helge Nyberg AB is as much a knowledge provider as it is a product supplier. The company was founded when Helge Nyberg himself worked in a warehouse and wanted to make the job easier with better material handling solutions. That spirit is still central to the business, and the company is keen to share knowledge about how warehouse work can be made simpler. That was difficult to do in the previous solution because it was limited in what users could do themselves. With Viskan CMS as a user-friendly content management system, Helge Nyberg AB now has a website that works the way it wants it to and is easy to adapt.

”We all feel that the website is easy to navigate, and it’s easy for me to work behind the scenes thanks to the user-friendly tools. It’s also easy to get help when needed. Viskan are very quick to help when we need answers or want to discuss something,” says Madeleine Karlsson.

Even though Helge Nyberg AB does not focus on direct e-commerce, it is still important for the company to have an attractive, informative website that sells. Thanks to the Viskan E-commerce Platform, it is now possible to use, structure and present product data in a better way. The site clearly shows which products customers can buy online and which require contact for a quote or dialogue. Easier management and a clearer, more easy-to-navigate site have helped the company reach more people. In the first year on Viskan’s platform, Helge Nyberg AB doubled its sales.

Google Ads and SEO with a focus on quality over quantity

Digital presence has become an important part of Helge Nyberg’s brand-building and a way to reach new customers. To improve its work with SEO and Google Ads, the company brought in support from Viskan Online Growth Team (OGT).

Because this is B2B sales driven by clear information, it is important for Helge Nyberg to be able to follow up on whether visitors are actually finding the information they are looking for. That is why the collaboration started with the implementation of Google Analytics 4 as a tool to continuously evaluate activity and results on the website. In the next step, traditional keyword advertising in Google Ads made it possible to control when and how ads were shown, while putting greater emphasis on quality over quantity, which is important in B2B sales. Viskan and Helge Nyberg also worked with relevant tools such as Google Search Console and Semrush to understand the current position and identify which areas to focus on in order to drive organic growth. Already in the first phase of the collaboration, clicks increased by 29% and impressions rose by 18%. But the clearest proof of the work has been new customers and major orders.

“Thanks to stronger digital visibility and a clearer website, we received a major quote request through the website”

- Madeleine Karlsson

”The SEO work and content optimisation have helped us reach more people, especially those we haven’t been able to reach through our sales team. Thanks to stronger digital visibility and a clearer website, we received a major quote request through the website from a company we didn’t know before and had never been in contact with. Based on what that customer saw on the website, they were able to describe exactly what they wanted, which meant the salesperson could then put together a strong quote. The clear and comprehensive information on the website made things easier for both the customer and the salesperson. Everyone got a faster, simpler process thanks to the information on the website. That resulted in a major order and a returning customer,” says Madeleine Karlsson.