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The rules of selling in ChatGPT are being rewritten – what the OpenAI and Amazon partnership means for your e-commerce business

In ten days in February and March 2026, the rules of AI commerce were rewritten. Amazon invested 50 billion dollars in OpenAI. OpenAI shut down its direct purchase feature in ChatGPT. Amazon launched Shop Direct. Three separate events, ten days, and a completely new picture of how ChatGPT works as a commerce channel.

Agentic Commerce: this is the shift changing e-commerce – and it’s happening now

AI agents are already recommending products in ChatGPT and Gemini – soon they’ll complete the purchases too. Is your e-commerce business ready for the next big shift? Read what it takes to be visible, chosen and sold in the AI era.

Is the headless dream turning into a nightmare? A sober analysis of e-commerce architecture

Mímis Content Translator is an AI-powered translation tool built into Viskan CMS that automatically translates content into all configured languages on your e-commerce site. The tool preserves the HTML structure and styling from the original version, so pages in new languages are ready to publish without manual adjustments.

Is the headless dream turning into a nightmare? A sober analysis of e-commerce architecture

There’s a clear backlash in the e-commerce world right now against the “headless hype” of recent years. Many businesses have realised that, in the pursuit of total technical freedom, they’ve built complex monsters that demand huge resources just to keep alive. Time for a sober review of what headless actually costs, and when it’s worth it.

Mímis grows: the AI agent now writes product copy and builds web pages for you

The latest additions launching now: the AI agent that writes product descriptions from product data, and Mímis Content Creator, which prompts complete web pages directly in Viskan CMS. You describe what you want, Mímis delivers production-ready quality.

Flexible payment solutions: a competitive advantage for Nordic e-tailers

The right payment solutions are crucial for both you and your customers. Especially in the Nordics, where local payment habits differ and can change quickly. Choice in payment solutions is a core part of the customer experience and conversion. Research shows that Nordic consumers often abandon their purchase if they can’t choose their preferred payment method.

Swedish e-commerce 2026 – 5 key trends to watch

Swedish e-commerce is evolving fast, not least thanks to AI. In 2026, several clear trends are expected to reshape the industry and create new opportunities. At Viskan, we’ve identified five key trends – from AI shopping agents and combined B2C/B2B to a more automated backend – and show how they affect you as an e-tailer and what a future-proof platform needs to deliver.

Black Week 2015: data from Swedish e-tailers reveals surprising buying patterns

Who shops the most during Black Week? Where in the country will you find the most active buyers? And is Black Friday still the main event? Our analysis of Black Week 2025 among Viskan customers actively running Black Week campaigns shows clear patterns that challenge expectations.

Viskan’s view on composable commerce – flexibility without losing control

Composable commerce is one of the hottest trends in e-commerce – but what does it actually mean in practice? At Viskan, we’ve worked with e-commerce for more than 25 years and know what it takes to succeed.

Compare the e-commerce platforms Viskan, Optimizely and Magento/Adobe Commerce

Choose the right e-commerce platform for your goals and needs. Here you can compare Viskan, Optimizely and Magento/Adobe Commerce to see which features and capabilities best fit your e-commerce business.

Google launches the AP2 protocol - breakthrough for AI-driven e-commerce payments

Google launches AP2 – the new protocol that makes AI-driven payments secure and autonomous. An innovation that could change the entire e-commerce landscape.

Optimise the buying experience with a PIM system for your e-commerce business

PIM is far more than just a tool for managing product data. You can use it to present your products in an engaging way that improves the customer experience and increases sales. Here’s how to use Viskan PIM to streamline your e-commerce business and improve the buying experience across all your channels with the help of product data.

Can I combine my b2c and b2b e-commerce in the viskan e-commerce platform

Are you using different platforms for B2B and B2C? Combine your e-commerce for all your customer groups in one single platform with Viskan. Here’s the functionality that lets you work with all your customers in the same system and create the same smooth experience for B2B and B2C.

B2B article - How to break the mould and build a sharp B2B e-commerce experience that sells like B2C

Many B2B customers miss the smooth experience they get from B2C. The question is whether a B2B site can be just as appealing and user-friendly as a B2C one. It can! Here, you’ll find out how to create a B2B experience that’s just as compelling as one aimed at private consumers. These are the features that help you stand out from the B2B competition.

Viskan VS Shpoify & WooCommerce

We’ve compared the common first-time platform WooCommerce with Shopify and the scalable Viskan E-commerce Platform, so you can evaluate which solution best fits your next step and gives you the right conditions to grow.

B2B article - Tailored functionality for your B2B e-commerce with the Viskan E-commerce Platform

B2B e-commerce involves more complex processes and demands more from your platform’s functionality. We’ll take a closer look at how the functionality in the Viskan E-commerce Platform can not only support your B2B processes, but also simplify them for both you and your customers.

Whitepaper: Check how composable your e-commerce platform really is

There’s a lot that needs to fall into place when you’re switching e-commerce platform. The key to a successful migration is solid planning that leads to a smooth process. From transferring product data and SEO to thorough testing and learning how to get the most out of the new platform. Here’s how to make your platform switch a success.

Whitepaper: Check how composable your e-commerce platform really is

With extensive experience of platform migrations, we at Viskan have deep knowledge of the most common SEO-related pitfalls and how to avoid them. In this article, we go through how SEO can be affected when moving to a new platform and which actions you should take to ensure a smooth migration without losing organic traffic.

Viskan way of composable

With this five-point guide, you can find out whether you’re using a platform that no longer fits your needs. If you answer no to several of the questions, it may be time to consider switching e-commerce platform.

Black Week 2024

To make it easier for you to see which features and capabilities matter for your e-commerce business, we’ve put together a comparison of two well-known e-commerce platforms on the market: the Viskan E-commerce Platform and Shopify.

Subscription models for e-commerce to increase customer value

Discover how composable commerce can improve your e-commerce business with greater flexibility, scalability and personalisation to meet customer demands.

Subscription models for e-commerce to increase customer value

Here, you’ll learn more about how an open API works and which third-party solutions are right for your e-commerce business.

Subscription models for e-commerce to increase customer value

The e-commerce industry is full of buzzwords. We’ve put together a list to help you understand what really creates value for your e-commerce business.

Subscription models for e-commerce to increase customer value

It’s important to calculate things the right way when you’re investing in a new e-commerce platform. We list the costs you need to take into account.

Subscription models for e-commerce to increase customer value

With the right strategies and tools, you can increase your conversion rate and build a successful e-commerce business with satisfied, returning customers.

Subscription models for e-commerce to increase customer value

Cybercrime is increasing sharply, and e-commerce is a favourite target. To make things easier, we’ve put together some important tips to help secure your site.

What does an e-commerce platform actually cost

Here, you can read more about what an e-commerce platform really costs when you also factor in running and developing the platform.

Find the right support for your entire growth journey - how to choose the right e-commerce platform for your business

Important things to consider that help you choose an e-commerce platform that increases sales and reduces problems

What to consider when switching e-commerce platform

In this webinar together with Stendahls, we’ll discuss how the buying journey can be improved through strong UX design.

Get ready for growth – choose an e-commerce platform built for expansion into more markets

To support your expansion, we’ve gathered the most important things to consider when you’re starting to sell in other countries.

How to define your CMS requirements for your e-commerce platform

In this webinar together with Stendahls, we’ll discuss how the buying journey can be improved through strong UX design.

How do you invest in tech?

With this article, we hope we can help you along the way in how to think about and prioritise the right things.


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Viskan System AB  •  Druveforsvägen 8A  •  504 33 Borås  •  +46 33-20 60 20  •  info@viskan.se