Optimise the buying experience with a PIM system for your e-commerce

A PIM system for your e-commerce is more than just a practical tool for managing product data. With a flexible PIM, you turn your product data into a sales and marketing tool that improves the buying experience and increases conversion in your store. Let’s take a closer look at how you can use Viskan PIM to optimise sales across all your channels while making your e-commerce operation more efficient.

Use PIM as a sales driver in your e-commerce

Your product presentation, and the images, videos, product attributes and descriptions you use in it, are crucial to sales because they are the online equivalent of picking up and examining a product in person. Your product presentations need to speak to the senses, turn information into inspiration and create the kind of feeling that leads to a purchase. This matters even more when you have an omnichannel strategy, where your brand and offer need to stay consistent and seamlessly updated across every channel. Another benefit is that a clear product presentation with more detail reduces the risk of incorrect purchases and returns.

Viskan PIM is a powerful yet easy-to-use tool for optimising the buying experience with product data. You can use it in several ways to improve the customer experience and increase sales.

• If you have an omnichannel strategy, your visitors need the same consistent experience wherever they meet you. When you centralise your product data with Viskan PIM, you create a consistent buying experience all the way from store to e-commerce, marketplaces and other sales channels. Fragmented information leads to a fragmented experience, but when you manage product data in one place, you can deliver a seamless and inspiring buying experience that encourages purchases. You also avoid problems with stock levels that are not updated in real time, which can confuse shoppers and reduce sales.

• Common PIM challenges for brands include not being able to present product information in an appealing way and having limited opportunities to use product data in search engines. You avoid that with Viskan. It’s very easy to work with product categories, attributes and variants in Viskan PIM. You have full flexibility with attributes and can add free-form information to the product. That makes it much easier to create rich product information and better filtering options that guide your visitors to the right purchase. You can also easily connect categories and attributes to tips & recommendations, campaigns, bundled offers, Mix & Match, configurable products and other tailored offers that increase the chances of purchase and upselling.

• When you work with categories and customisable attributes, you have the freedom to add any number of variants to create more filtering options. For example based on material, country of origin, eco-labelling and more. That helps your customers find what they actually want, leading to more purchases and fewer returns.

• Viskan PIM also makes it easy to create SEO-optimised product information for greater visibility in search engines and more traffic to your e-commerce.

Make your e-commerce processes more efficient with PIM

Viskan PIM is flexible and can be used both as the master for your product data and as a complement to your ERP. You can gain efficiency benefits if you do not need another system and instead centralise your product data in the PIM system. Working with fragmented product data, especially when you have large product volumes, takes time, affects response times and increases the risk of incorrect information. When you centralise product information in Viskan PIM and share it via API, you get a much more efficient process, faster response times and synchronised updates across all your channels. Together with the other intelligent automation capabilities in the Viskan E-commerce Platform, this saves you time that you can spend on increasing sales.

Get better control of stock levels and tailor your range for different markets

You can also make your e-commerce more efficient by getting real-time stock levels in Viskan PIM via ERP. When you can immediately see purchasing data, deliveries, how individual products are selling and what is in stock, including variants, your inventory management becomes more efficient automatically. But you also get insights that help you optimise your range.

If you want to start selling in new markets, Viskan PIM has built-in features for country-specific pricing, currencies, translations and more. That makes it easier to start selling internationally because you do not need to create separate products for every market you sell in. When you manage price lists, you can easily choose the currency and the country where the price applies, then the VAT rate is filled in automatically depending on the country and posted to the correct account for accounting records.

How to add a product with Viskan PIM

The features in the Viskan E-commerce Platform are built so that you, as an e-commerce retailer, can easily handle everything yourself without coding skills or outside help. That naturally applies to Viskan PIM too. The interface for managing product data is clear and intuitive, and in most cases the process is automated. You can easily add a product by:

• Going into the main settings and entering the basic product information, such as product number, type, status, brand, whether it is an add-on product, publishing status, synchronisation status and more.

• Adding variants for different sizes and colours, for example, without having to create a separate product for each variant. Each variant has its own stock level, product image, price and so on, but is linked to the main product.

• Adding purchase prices. A product and its variants can be purchased from several suppliers, and here you get an overview of the product’s purchase prices and can edit them as needed.

• Adding the retail price. You can enter a single price or choose variant pricing if the price differs depending on size, colour and more.

• Assigning product categories by selecting which categories the product belongs to in the clear category tree view.

• Creating descriptions. Edit product names, URLs and relevant keywords. You can also edit language-specific descriptions and meta information.

• Adding product media such as images, video and 360-degree views.

• Managing product attributes, entering detailed information and tailoring product specifications to your customers’ needs.

• That’s how easy it is to create engaging product data and synchronise it across all your channels.

Is Viskan PIM right for your e-commerce?

Viskan PIM is built into the Viskan E-commerce Platform, so you do not need an external PIM system, although you can of course integrate other PIM solutions if you prefer. If you choose Viskan, you get an easy-to-use and versatile system that gives you control over your product data so you can improve both the customer experience and the buying experience. Our PIM also gives you the power to manage all product information in one place and update it in sync across all your channels and markets, which is especially useful if you work with omnichannel or sell internationally. You also get more automation and a seamless flow that frees up time for sales and marketing. So if you want to work more commercially with your product data while also making your e-commerce more efficient, Viskan PIM is the right fit for you.