Published: 2025-12-01

Updated: 2026-06-02

AI-driven data analysis in e-commerce: 

Get instant access to business-critical insights

In December 2025, Viskan launched the AI agent Mímis as part of Viskan Next Generation. Today, Mímis is used daily by a third of Viskan’s customers. Mímis is your direct route to business-critical insights. Ask questions in natural language about sales, products, deliveries or customers and get answers in seconds. Based on your actual e-commerce data, in real time. No exports, no waiting, no technical barriers. Just clear insights that give you the basis for better decisions when you need it, not when someone has time to build the report.

Mímis: the AI agent that makes your e-commerce data accessible in seconds

Think ChatGPT, but connected directly to your e-commerce data. Mímis gives you instant access to sales figures, product performance and customer patterns. Insights that would otherwise require manual reports and time-consuming analysis. Data that actually matters to your business.

"We’re launching Mímis to give e-commerce businesses smooth, instant access to their data for direct insights and informed decisions. The difference when the AI agent is integrated into the platform is that you get direct access to data and can ask whatever you want, whenever you want, instead of being limited by exports, reports or BI tools that often require specialist skills", says Anton Johansson, CTO at Viskan.

The AI agent Mímis is integrated into Viskan Backoffice. You open the chat window, type your question as if you were chatting with a colleague, and Mímis delivers the answer based on real-time data from the platform. Mímis has instant access to all your e-commerce data and can analyse it in seconds, something neither you nor your colleague can do as quickly or as accurately.

Mímis goes with you everywhere. Because Viskan Next Generation is web-based, Mímis works from the office, from home or on mobile. Your data is available wherever you are.

What Mímis does for you

Mímis launches in December in beta in Viskan Backoffice, part of Viskan Next Generation, and will then be available to Viskan’s customers.

“The challenge in e-commerce has never been a lack of data. The data is there, but getting it out often requires technical expertise or manual work. With Mímis in Viskan Next Generation, you ask the question you want answered and get it straight away. That’s how simple it should be”, says Anton Johansson, CTO at Viskan.

Sales figures when you need them, not when someone has time to pull them together. Which products are performing best right now? How are sales for a product developing compared with the previous month? What do sales look like by market? Ask Mímis and get the answer straight away, without reports or Excel exports.

Customer overviews and delivery statistics usually require manual work or someone else to pull the information together. With Mímis, you get the answer straight away. Which customers drive your revenue? How many deliveries were sent last week? Ask the question and get the answer immediately.

Improve product quality without extensive manual work. Launching in a new market? Ask Mímis which products are missing translations or have incomplete data. Get the answer straight away instead of reviewing everything manually for hours.

Stay on top of your subscription business without reports. If subscriptions are part of your business model, Mímis gives you direct access to critical data. How many active subscriptions do you have? How many new ones this month? The data that drives your recurring revenue, instantly available.

No detours, no manual exports. Just clear insights that give you the basis to grow your business.

Next step: the AI agent that does the work too

The first step is focused on making your e-commerce data accessible for faster insights and better decision-making. But the potential goes further. During 2026, the AI agent will evolve from providing information to actively suggesting improvements and carrying out tasks for you.

"Mímis is more than an AI that answers questions. We’re building a working partner that understands your e-commerce business and actually helps you run it by automating and carrying out tasks for you. When the AI agent both gives you insights and does the work, you get faster results and higher efficiency", explains Anton Johansson, CTO at Viskan.

International expansion without bottlenecks. 

Imagine being able to translate your entire store into a new language completely automatically. Ask Mímis to translate every page, review the draft (or skip the review – the quality is ready to publish from the start) and publish. The extensive work of translations and manually rebuilding pages can now be done in a fraction of the time. Create once, go global that actually works.

Product content that creates itself. 

Mímis identifies products with weak copy, automatically generates new descriptions based on names, attributes and images, and delivers ready-made suggestions for publishing. Optimise your product descriptions for increased sales without writing a single line yourself. Automation where it actually matters.

More efficient customer service. 

Let Mímis handle the time-consuming admin work. The AI agent summarises dialogues and cases automatically, formulates replies in the right tone and creates ready-made draft responses. Free up time so your team can focus on customer contact where it really matters.

Admin work in seconds. 

Ask the question, the task gets done. No navigating menus, no clicking through views. Just a natural dialogue that gets things done.

That’s where we’re heading. AI that doesn’t just understand your e-commerce business, but actually helps you run it. Mímis does this by not only giving you insights, but also carrying out tasks for you.

Faster decisions create stronger competitiveness

Access to data is not just about convenience. It’s about being able to act while the opportunity still exists.

When a product starts selling unexpectedly well, you can get the answer straight away, analyse why and increase exposure the same day. When sales deviate from expectations, you get the basis for a decision immediately, not weeks later. When seasonal patterns change, you can adjust stock and marketing while the opportunity is still there.

"E-commerce moves faster than ever, and competitiveness is decided by how quickly you can act on opportunities. Access to real-time data is no longer a nice-to-have, it’s a competitive advantage. Those who can make decisions based on current figures have a clear edge. Mímis gives you insights while they’re still actionable", says Kristian Iveling, CEO at Viskan.

This changes how you run e-commerce. From analysing after the fact to optimising in real time. From technical dependency to independence.

Clear business value:

Scale globally without scaling your team: Expand into new markets by letting AI translate and localise your entire site. What previously required dedicated resources for each market can now be handled automatically.

Sales-optimised products on autopilot: Let AI turn incomplete product data into persuasive descriptions based on attributes and images. Without spending resources on manual copy editing.

Faster product optimisation: See straight away which products are selling best and act by increasing exposure, adjusting stock or focusing marketing where it delivers results.

Better operational visibility: Track sales by market, deliveries and customer statistics directly. Make decisions based on current data, not yesterday’s figures or delayed reports.

AI that actually delivers

Viskan focuses on AI that solves real problems, not on implementing technology for technology’s sake. We build it where it creates measurable value.

"Viskan explores AI with a focus on creating real business value. Internally, we use AI tools such as GitHub Copilot, Devin and CodeRabbit to increase developer efficiency. Now we want to deliver that same value to our customers. Not just by making their e-commerce data accessible in a completely new way, but also by letting AI automate and carry out tasks for them. So they can work more efficiently, get faster insights and make decisions based on actual real-time data", says Kristian Iveling, CEO at Viskan.

Mímis is a concrete example of that. An AI agent that not only makes your data as accessible as it is valuable, but also carries out tasks for you.

Your e-commerce data, finally easy to access

E-commerce data has always contained the answers to your most important business questions. The challenge has been getting hold of them quickly enough for them to influence your decisions.

Mímis solves that. Natural language as the interface. Instant access. From any device you want. No technical barriers between you and your insights.

The beta version is available now in December in Viskan Backoffice. We develop functionality that creates real value. You get what you need, often before you even knew you were missing it. While other platforms are still planning, Viskan is launching AI functionality that delivers value today.

Want to see how an AI agent can change the way you work with e-commerce data? Get in touch and we’ll show you.