Published: 2025-11-20

Updated: 2026-08-07

Speed is more than performance – it’s business-critical for your e-commerce

While your competitors’ websites are still loading, your customers have already checked out. We’ve built the world’s fastest e-commerce platform. And we can prove it.

Milliseconds decide whether a visitor becomes a customer or clicks through to a competitor. But speed is not just about how quickly your site loads. It’s also about how fast your team can launch campaigns and how quickly you can expand into new markets.

At Viskan, we built Viskan Next Generation around one conviction: speed has to run through everything. From the technical architecture to how your team works day to day. The result? A platform that delivers PageSpeed scores above 90 and turns market expansion that used to take months into something you can do in days.

30,000 hours later, the result is here. Speed runs through everything. And you can see it in three dimensions:

• Fast site - Thanks to a separated eCom Engine and CMS, modern technology choices and intelligent caching.

• Fast to work in - Campaigns and content changes take minutes, not days.

• Fast setup - Create once, go global makes market expansion possible in days instead of weeks.

Fast site - where every millisecond counts

Building the world’s fastest e-commerce platform is an ambitious mission. How do you make that possible?

Viskan eCom Engine - a separated engine for maximum performance

We made a strategic decision to separate the engine from the tool itself.

Anton Johansson, CTO at Viskan, explains the distinction: "Viskan eCom Engine is the engine that efficiently renders content and handles core e-commerce functionality. Viskan CMS is the tool where customers can build and design their webshops themselves."

Many platforms combine the tool and the engine in the same solution. That makes things harder to manage and performance suffers. By separating the eCom Engine from the CMS, we get the best possible performance because PageSpeed measurements focus on what the end customer actually sees.

Streaming and intelligent caching

One example of the technology behind record-fast loading is predictive loading. Andreas Strandman, System Architect at Viskan, describes the technology: "When a user lands on a page, the platform loads the most likely next pages in the background: the five most popular links, the menu or the first products in a list. This makes subsequent page loads significantly faster."

Three examples of technical choices that drive performance:

Streaming like Netflix

Content does not need to be fully downloaded before it is shown. Instead, it is streamed - your customers can start interacting straight away while the page is still loading.

Intelligent cache distribution

The first visitor loads the page. The next visitor gets the cached content delivered in milliseconds. The system scales whether you get 100 or 100,000 visitors at the same time.

Modern tech stack

Next.js and React are examples of technology choices that give us the flexibility and efficiency needed for extremely fast performance and for handling very high transaction volumes.

We prove it continuously

Speed is not something we claim. It’s something we prove. Continuous performance tests and PageSpeed checks are carried out with every code change for immediate feedback. Daily load tests are also run to make sure the service can handle heavy demand.

Fast to work in - from days to minutes

What happens when your marketing team waits days for developers to implement a campaign page? That’s where Viskan’s second dimension of speed comes in.

Flexibility combined with speed

"The best thing about Viskan’s new CMS is the combination of retained flexibility from earlier versions and dramatically improved ease of use", says Serkan Selcuk, Product Owner at Viskan. The interface is now less technical on the surface, making it easier for a broader group of users to work quickly and independently, without coding skills.

Three key components make this possible:

Layouts - By changing a layout, the changes carry across multiple categories using that same layout. This makes content management more efficient and saves users time.

Sections - Each layout consists of one or more sections. A change in a section is applied everywhere that section is used, which also saves time.

Viskan Library - A library of pre-built layouts and sections. Customers can easily pick, adapt and apply these templates to their site, reducing the need to build everything from scratch.

“A layout can be used across multiple pages, and a change in one section is automatically updated everywhere it’s used. This creates even greater efficiency”, explains Serkan.

The result? When launching a campaign takes minutes instead of days, entirely new opportunities open up:

• Test multiple variants in the same week 

• React to trends in real time 
• Iterate based on data without waiting 
• Free up developer resources for strategic projects  

This is not just about saving time. It’s about strengthening your competitive edge.

Fast setup - create once, go global

The third dimension of speed is perhaps the most business-critical: how quickly can you expand?

Centralised management across markets

The platform makes it possible to update multiple countries at the same time instead of managing each country separately. Launch into new markets with new languages, currencies and local adaptations in record time.

This is create once, go global in practice:

• Create the content once
• Translate it into the relevant languages
• Adapt currencies and local settings
• Publish everywhere at the same time
• Bulk updates that carry through everywhere. Campaigns rolled out across the Nordics in minutes. From one market to ten without rebuilding everything.

"The platform is scalable and makes it easy for customers to grow with their business and expand into multiple markets without friction or barriers", says Salima Elmoussaoui, Customer Manager at Viskan.

A flexible foundation with ready-made features

The platform is built on a strong core with modular features such as CMS, PIM and customer management. Seamless ready-made integrations with market-leading third-party systems reduce both cost and lead time. At the same time, you can complement the platform with the specialist solutions that create maximum business value via Viskan Open API.

The result? A solid foundation from day one, with the freedom to grow and add the specialist solutions that create maximum business value.

Automatic upgrades - always on the latest version

One of the biggest advantages of the platform’s architecture is how quickly improvements reach every customer.

"All sites use the same codebase, which guarantees that all customers continuously receive new updates, bug fixes and features every week. No customer gets stuck on old code", explains Andreas Strandman, System Architect at Viskan.

Every improvement, every new feature, every performance optimisation is rolled out automatically. Everyone gets access to the latest version. All the time. If, for example, Next.js releases an important security update, it can be rolled out to all customer sites immediately.

That means you do not have to wait for expensive and time-consuming upgrade projects. The platform gets faster and better, automatically.

Why we made the big shift

This is the biggest shift in Viskan’s history. We knew that to reach our ambitious goal of creating the world’s fastest e-commerce platform, an entirely new tech stack was required. But the user interface has also been completely reworked and modernised.

So we rebuilt everything from the ground up - from engine to interface. We started with a blank sheet and built the world’s fastest e-commerce platform. Completely new look, completely new technologies.

Kristian continues: "A completely new, world-leading engine is being implemented. The platform’s look and user experience are being fully modernised. We’re not saying goodbye to what works. All the appreciated features remain, but we present them in a new, significantly faster package. The platform is designed to deliver exceptional performance and ease of use across the three aspects of speed that matter most in e-commerce today."

Speed as a competitive advantage 

When we say Viskan Next Generation is the world’s fastest e-commerce platform, we mean it. Truly.

Fast site:

Thanks to a separated eCom Engine, modern technology choices and intelligent caching.

Fast to work in:

Layouts, sections and Viskan Library mean campaigns can be launched in minutes instead of days. Your team gets full control without waiting for developers.

Fast setup:

Centralised management and automatic upgrades make market expansion possible in days instead of months. Create once, go global from one market to ten.

We built the platform from the ground up with speed as our guiding principle. Through smart technology choices, deep expertise and a no-code philosophy that puts you in control.

Because speed is not just a feature - it’s business-critical.

Want to see how fast it can go?

We’ll show you how speed can transform both your e-commerce and your competitive position in record time. Contact us for a walkthrough of Viskan Next Generation.