Viskan Online Growth Team.

Traffic analysis

Driving traffic to your online store efficiently is a basic requirement for hitting your sales targets. By actively working across a range of digital channels, you gain strong visibility and can make sure your e-commerce business attracts high-quality traffic that converts. We analyse your traffic sources, how they perform in terms of conversion, and recommend improvements as well as additional traffic sources that should be added to your marketing mix.

Customer journey

Companies that understand their customers’ journey and communicate relevant messages at every stage are several steps ahead of their competitors. A customer journey is about the touchpoints you have with your customer from the moment they become aware of your business, to when they make a purchase, and the experiences that follow after the purchase. We review how you reach customers in the different stages today and give you recommendations on what’s missing and what you should consider to create the ideal customer journey for your business.

Social media

Are you using the right channels in the right way? Which social channels should you be visible in, and what content and messaging should you use? Social media is an important channel for strengthening your customer relationships, which in turn drives sales. We analyse how you work today, define KPIs, measure performance, identify improvement opportunities and give recommendations.

Google Shopping & Ads

For many e-commerce businesses, Google Shopping is a profitable channel with high conversion rates and strong sales potential. With an optimised product feed, your products have the best possible chance of appearing at the top of the search results, at a stage when the customer is close to making a purchase. There is also a great deal you can do to improve profitability in both Google Shopping and Google Ads. We recommend initiatives that drive more traffic and generate more revenue from every pound invested.

SEO

Organic traffic from search engines such as Google is one of the traffic sources with the highest conversion rates. That’s why it’s important to work actively with SEO to make sure your pages rank as highly as possible in search results. Through our SEO analysis, you get concrete advice and tools on how to improve your visibility on Google and drive more traffic that increases your sales. You also get guidance on where in the platform to apply different SEO attributes and what to keep in mind when writing content.

Measurement & follow-up

It’s hard to overstate how important it is to follow up and measure results. After each area, once the recommended initiatives have been implemented, we follow up and analyse the outcome. We also carry out a final overall review where we summarise what the changes have delivered from a broader results perspective. This provides a strong foundation for your continued loading="lazy">